Hard Candy Reshuffling Portfolio, Adding 40 New Products In 2000
This article was originally published in The Rose Sheet
Executive Summary
Hard Candy will add more than 40 new products, excluding seasonal color collections, to its cosmetics portfolio in 2000, according to President and CEO Joe Nitti. Concurrent with the introductions, the company will streamline the brand to keep its offerings at approximately 130 SKUs.
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Hard Candy To Grow To $20 Mil.-$30 Mil. Business In 2000 Under LVMH
Aggressive financial backing from new parent LVMH is expected to help Hard Candy more than double its business next year, newly appointed President and CEO Joe Nitti said. The alternative cosmetics company had sales of $8 mil. to $10 mil. in 1998; that figure is expected to reach $20 mil. to $30 mil. in 2000.