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Hard Candy To Grow To $20 Mil.-$30 Mil. Business In 2000 Under LVMH

This article was originally published in The Rose Sheet

Executive Summary

Aggressive financial backing from new parent LVMH is expected to help Hard Candy more than double its business next year, newly appointed President and CEO Joe Nitti said. The alternative cosmetics company had sales of $8 mil. to $10 mil. in 1998; that figure is expected to reach $20 mil. to $30 mil. in 2000.

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Hard Candy Reshuffling Portfolio, Adding 40 New Products In 2000

Hard Candy will add more than 40 new products, excluding seasonal color collections, to its cosmetics portfolio in 2000, according to President and CEO Joe Nitti. Concurrent with the introductions, the company will streamline the brand to keep its offerings at approximately 130 SKUs.

Hard Candy Reshuffling Portfolio, Adding 40 New Products In 2000

Hard Candy will add more than 40 new products, excluding seasonal color collections, to its cosmetics portfolio in 2000, according to President and CEO Joe Nitti. Concurrent with the introductions, the company will streamline the brand to keep its offerings at approximately 130 SKUs.

LVMH Hard Candy Buy Provides Management Expertise, Financial Backing

As the newest addition to the LVMH family of prestige brands, Hard Candy gains the management skills and financial backing it needs to take the fledgling cosmetics company to the "next level," founder Dineh Mohajer said. The company generated sales of $10 mil. in 1998. The deal was signed May 10.

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