Perry Ellis Upgrading Portfolio With Fragrance Duo Launch
This article was originally published in The Rose Sheet
Executive Summary
Parlux Fragrances will introduce Perry Ellis' fourth fragrance pair this fall, beginning with the launch of Portfolio for men and followed by a women's version in spring 2000, the Ft. Lauderdale, Fla.-based company said.
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Perry Ellis Fragrance Portfolio Updated With Women's Scent
Perry Ellis Portfolio for Women - the sister fragrance to the designer's 1999 men's scent - brought in $6,400 in sales in its first four days at Carson Price Scott doors, licensor Parlux Fragrances said.
Perry Ellis Fragrance Portfolio Updated With Women's Scent
Perry Ellis Portfolio for Women - the sister fragrance to the designer's 1999 men's scent - brought in $6,400 in sales in its first four days at Carson Price Scott doors, licensor Parlux Fragrances said.
Parlux/Ocean Pacific
Parlux Fragrances to launch first Ocean Pacific fragrance in department stores worldwide in March 2001 under a licensing deal with the lifestyle apparel company. First-year sales are expected to reach $20 mil., Parlux said. The deal affords Parlux an entry into the Generation Y market with the opportunity to develop a fun, beach-oriented brand. Ocean Pacific said it was drawn to Parlux' "modern 'out of the box' thinking." Parlux also is looking at other, undisclosed licensing agreements. The company holds the rights to market fragrances under the Perry Ellis and Fred Hayman Beverly Hills brands and is introducing Perry Ellis Portfolio (1see related story, p. 8)