LVMH BeneFit Acquisition Will Lead To International Expansion
This article was originally published in The Rose Sheet
Executive Summary
Moet Hennessy Louis Vuitton's acquisition of a controlling stake in BeneFit Cosmetics likely will lead to increased international expansion for the San Francisco-based color and skin care company, according to BeneFit President Jean Ford-Danielson. LVMH announced the purchase Sept. 14.
You may also be interested in...
BeneFit East Coast Expansion Planned; Stores To Offer "Quick Fix" Services
BeneFit plans to broaden its West Coast base this year with a series of free-standing store openings in cities along the East Coast. The new boutiques will represent the cosmetic and skin care firm's first significant expansion in the U.S. since it was acquired by LVMH over a year ago.
BeneFit East Coast Expansion Planned; Stores To Offer "Quick Fix" Services
BeneFit plans to broaden its West Coast base this year with a series of free-standing store openings in cities along the East Coast. The new boutiques will represent the cosmetic and skin care firm's first significant expansion in the U.S. since it was acquired by LVMH over a year ago.
LVMH Hard Candy Buy Provides Management Expertise, Financial Backing
As the newest addition to the LVMH family of prestige brands, Hard Candy gains the management skills and financial backing it needs to take the fledgling cosmetics company to the "next level," founder Dineh Mohajer said. The company generated sales of $10 mil. in 1998. The deal was signed May 10.