Sephora ads
This article was originally published in The Rose Sheet
Executive Summary
Specialty retailer's ad campaign kicks off with teaser spots tagged, "Beauty Is How You See It" on New York City buses, billboards, kiosks and taxis Oct. 1. The campaign will break nationally Oct. 8 with TV ads and print spots appearing in November issues of 32 fashion books. The LVMH company is spending $25 mil. on the campaign, which will run for 15 months through 2000. The effort will support the launch of the company's upgraded Web site and store chain (1"The Rose Sheet" July 19, In Brief)
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Sephora advertises
Specialty retailer launching its first national ad campaign this fall. Print and TV spots will run for one year to support the launch of the retailer's upgraded e-commerce Web site (www.sephora.com) and the store chain. The LVMH company is shopping for an agency of record. Sephora will unveil its Web site, which will feature more than 14,000 SKUs and close to 250 brands, in conjunction with the opening of its flagship store in Rockefeller Center in late September. Sephora.com will offer free shipping and gift-wrapping, a sampling library, create-a-gift service and cost-free returns and/or exchanges with transaction via mail or store. Separately, 10 new doors are slated to open by mid-September ranging in size from the chain's smallest, Los Angeles' Oaks Mall (3,600 sq. ft.) to the largest at Rockefeller Center (21,000 sq. ft.). Fifty-three doors are expected to be operational by December
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