Sephora openings
This article was originally published in The Rose Sheet
Executive Summary
LVMH company opens its 37th store in Washington, D.C.'s trendy Georgetown neighborhood Oct. 1. The 7,200 sq. ft. M Street store will market the new Sephora mascara line and is the first store to offer the Philosophy and Girl brands. The retailer will officially open Sephora's Times Square location on the same day. The company plans to operate 51 U.S. doors in 1999 and 75 by the end of 2000. The opening of Sephora's Tokyo store in November will set the stage for continued international expansion in countries such as Canada, Argentina and Hong Kong
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Sephora
French beauty chain opening 21,000 sq. ft. store in New York City's Times Square in spring 2001. The site will replace the existing 8,000 sq. ft. store, which opened Oct. 1, 1999 (1"The Rose Sheet" Oct. 4, 1999, Marketing In Brief). Modeled after Sephora's flagship on Paris' Champs Elysees, the new Times Square store will be designed "to give passersby a bird's-eye view of the store and will feature all products on one level," the retailer says. French architect Gerard Barrau will design the store, which will be flanked by two "gallery" spaces featuring global cultural exhibits and books relating to beauty and art. Sephora currently operates 61 stores in the U.S., more than 200 locations in Europe and recently expanded into Japan
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