Schering's Bain de Soleil Purchase Adds Premium Line To Coppertone Stable
This article was originally published in The Rose Sheet
Executive Summary
Schering-Plough's acquisition of Bain de Soleil sun care from Pfizer adds an "established, premium brand" to Schering's sun care portfolio, allowing it "to expand and strengthen" the Coppertone line, Schering announced Oct. 7.
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