Paco Rabanne Ultraviolet For Women Lights Up Fragrance Brand
This article was originally published in The Rose Sheet
Executive Summary
Paco Rabanne's 10th fragrance launch, Ultraviolet, is a response not only "to the change in the millennium, but the change in the psyche and the change in the modern woman," U.S. distributor Puig said.
You may also be interested in...
Paco Rabanne Ultraviolet Man Brings Urban Positioning To Designer Portfolio
Paco Rabanne Ultraviolet Man is positioned as a "trendy, hip" offering to appeal to the urban, technological man, Puig USA President and General Manager, North America Beauty Kathy Cullin said
Paco Rabanne Ultraviolet Man Brings Urban Positioning To Designer Portfolio
Paco Rabanne Ultraviolet Man is positioned as a "trendy, hip" offering to appeal to the urban, technological man, Puig USA President and General Manager, North America Beauty Kathy Cullin said
Carolina Herrera Chic Ad Campaign To Include 10 Mil. Impressions
Spanish beauty firm Puig will support the launch of Carolina Herrera's Chic women's fragrance with its largest marketing effort in a decade, which will include 10 million ad impressions, USA President/General Manager of North America Kathy Cullin said