Clarins Extra-Firming Expanded With Trio Of Skin Care, Cosmetic Offerings
This article was originally published in The Rose Sheet
Executive Summary
Clarins will add three Extra-Firming offerings - a foundation, skin care concentrate and mask - in February, bringing the total number of SKUs in the collection to nine.
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Clarins
Strategic alliance penned with Procter & Gamble for the promotion, sale and distribution of Giorgio Beverly Hills and Hugo Boss prestige fragrances in the U.S. The brands will be managed under Clarins Fragrance Group, which also handles Azzaro Pour Homme and Chrome; P&G will continue to oversee development and marketing. The company said it has notified sales employees affected by the deal and will work "to meet their future employment needs." One possibility is an appointment within the Clarins Fragrance Group. The alliance is designed to strengthen both businesses in the competitive fragrance market, P&G explained
Giorgio Boss Men's Scent Virtual Launch Set For September
Giorgio Beverly Hills will launch the Boss by Hugo Boss fragrance for men exclusively on the new jasmin.com e-commerce Web site for fine fragrances and in a handful of Hugo Boss boutiques in September.
Giorgio Beverly Hills
G women's signature scent bowing exclusively in the company's Beverly Hills boutique on Rodeo Drive and through a toll-free number in September. While Giorgio said it will broaden distribution at some point, it has no immediate plans to do so. The existing boutique stable includes Giorgio, which bowed in 1992 and Giorgio Red (1989) Created by International Flavors & Fragrances, G's top note combine's sundance orchid, which blooms only once every several years, as well as grapefruit and ginger lily flower. The heart combines peony and frangipani flower, and dries to assam wood and soft velvet accords. A 1.7 edp is priced at $49 and a 3 oz. parfum costs $64. G will be backed by very targeted advertising, the company said