Arm & Hammer P.M. $10 Mil.-$15 Mil. Ad Spend Kicks Off With TV Ads
This article was originally published in The Rose Sheet
Executive Summary
Television spots to support the launch of Church & Dwight's Arm & Hammer P.M. fluoride toothpaste are expected to break in late February.
You may also be interested in...
Church & Dwight Sees Potential In Oral Care Value Niche and Unilever Brands
Church & Dwight will triple its unit sales and more than double its dollar sales in the U.S. oral care market with the purchase of four Unilever brands in the U.S. and Canada
Church & Dwight Sees Potential In Oral Care Value Niche and Unilever Brands
Church & Dwight will triple its unit sales and more than double its dollar sales in the U.S. oral care market with the purchase of four Unilever brands in the U.S. and Canada
Arm & Hammer Advance Breath Care To Generate $65 Mil. In First Year
Church & Dwight's seven-SKU Arm & Hammer Advance Breath Care System is expected to generate sales of $65 mil. within a year of its September debut and will be backed by a "record" marketing campaign, Church & Dwight announced.