Unilever/ivillage Web Venture To Offer "Unbiased," Personalized Beauty Info
This article was originally published in The Rose Sheet
Executive Summary
Unilever and the women's heath and lifestyle Web site ivillage.com have teamed up to launch a comprehensive online beauty and personal care service under a new independent Internet company, the firms announced Feb. 15. The site will be operational in the latter half of the year.
You may also be interested in...
Unilever Dove Web Site Serves As Interactive Marketing Model
Dove's interactive Web site, one of Unilever's most visited brand sites, is a model for the company's consumer relationship management program designed to improve consumer communication, CEO Charles Strauss said at the Internet World fall 2000 e-commerce symposium Oct. 23.
Unilever Dove Web Site Serves As Interactive Marketing Model
Dove's interactive Web site, one of Unilever's most visited brand sites, is a model for the company's consumer relationship management program designed to improve consumer communication, CEO Charles Strauss said at the Internet World fall 2000 e-commerce symposium Oct. 23.
Unilever/ivillage.com
Substance.com beauty site to launch late spring under joint venture agreement, the companies announce Oct. 18. Substance.com will replace ivillage's existing Beauty Channel with deeper, more personalized editorial content and expert advice. Substance.com, headquartered in ivillage.com's New York City office, is headed by CEO Sanjeev Mehara, Unilever's former North American finance head for personal wash, skin and oral care. Alan Gravely serves as VP-business management. The joint venture was announced in February (1"The Rose Sheet" Feb. 21, p. 7). Substance.com is expected to be profitable three years after launch