Pond's Clear Solutions
This article was originally published in The Rose Sheet
Executive Summary
Overnight Blemish Reducers adhere to the skin to help eliminate blemishes, Chesebrough-Ponds says. The stick-on "dots," which contain vitamin E, rosemary and tea tree oil, are applied at night for a "consistent, uniform dose" that will not rub off on a pillow, the Unilever company notes. On-counter now, a package of 24 adhesive patches costs $5.99. Print ads running in Seventeen and Cosmo Girl state: "When it comes to blemishes, we invented a way to help clear them up without irritating the rest of your skin." The original four-SKU Clear Solutions line bowed in February 1999 (1"The Rose Sheet" Feb. 8, 1999, Marketing In Brief)
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Pond's
Clear Solutions collection for normal to oily skin bowing nationwide in February. The botanical-based, four-SKU line "controls oil, rather than just absorbing it temporarily," Chesebrough-Ponds claims. Deep Pore Foaming Cleanser "removes 95% of the excess surface sebum" in one use with an oil-free formula containing the beta hydroxy acid gentisic as well as green tea extract and witch hazel. A 6 oz. bottle costs $6.99. Deep Pore Scrub, priced at $6.99 for a 3 oz. bottle, contains "microbeads that exfoliate dead skin cells and penetrate oil build-up," while 4 oz. oil-free Combination Skin Moisturizer for $6.99 reduces shine and dryness with salicylic, lactic and gentisic acids as well as vitamins E and B6, aloe and ivy. Rounding out the line, Pore Clarifying Astringent with salicylic acid, menthol and aloe removes oil and impurities. A 7 oz. bottle retails for $4.99
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