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Ralph $20 Mil. "Youth-Friendly" Marketing Strategy To Support Scent

This article was originally published in The Rose Sheet

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Executive Summary

Ralph by Ralph Lauren women's fragrance for younger consumers will be backed by a unique selling environment and competitive pricing within the prestige category, Ralph Lauren Fragrances said.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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