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Avon Rep E-Commerce, Kiosk Licensing To Alleviate Channel Conflict - Jung

This article was originally published in The Rose Sheet

Executive Summary

Avon will offer its new product distribution opportunities to representatives before expanding access to consumers in an effort to placate cannibalization concerns, CEO Andrea Jung stated during the company's April 19 securities analyst conference call.

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Avon's pending distribution deals with J.C. Penney and Sears will give the direct seller a presence in potentially 2,000 U.S. doors and the opportunity to "dramatically expand" into the retail arena, Avon said. J.C. Penney and Sears operate 1,190 and 858 U.S. stores, respectively.

Avon Center Retail Stores Open In J.C. Penney, Sears In Fall 2001

Avon's pending distribution deals with J.C. Penney and Sears will give the direct seller a presence in potentially 2,000 U.S. doors and the opportunity to "dramatically expand" into the retail arena, Avon said. J.C. Penney and Sears operate 1,190 and 858 U.S. stores, respectively.

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