Calvin Klein
This article was originally published in The Rose Sheet
Executive Summary
Print and TV ad campaign for Contradiction and Contradiction for Men fragrances stars Justin Chambers and new spokesmodel Carolyn Murphy. TV commercials break in the U.S. in May, followed by print in October. An overseas print campaign will be launched in July. The ads were created by Calvin Klein's in-house agency, CRK, and were shot by French photographer Jean-Baptiste Mondino in New York City. Mondino also photographed the original men's fragrance campaign (1"The Rose Sheet" Aug. 31, 1998, Marketing In Brief)
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Contradiction for Men
Print ads breaking in September publications, including GQ, Vanity Fair, The New Yorker and Details, Calvin Klein said. Photographed by Nick Knight, the spots feature several images of model Justin Chambers, including a shot of Chambers holding one of his children. Some of the ads include scented strips. Fifteen and 30-second TV spots complementing the print ads will air in 60 U.S. markets, including "Monday Night Football," "ER" and "The X-Files." In the TV ads, directed by Jean-Baptiste Mondino, Chambers "addresses the camera with his musings on life," Calvin Klein said. The men's scent is bowing in September ("The Rose Sheet" June 15, p. 8)...
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