Nautica Charts Course For Latitude Longitude Men's Fragrance
This article was originally published in The Rose Sheet
Executive Summary
Unilever Prestige navigates Nautica fragrance license launch with Latitude Longitude men's scent. The first project under Unilever's prestige fragrance unit, Latitude Longitude bows in July.
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Nautica
Latitude Longitude fragrance micro site to offer samples of men's scent to registered users beginning in mid-April following recent site launch, Unilever Prestige announces. The fragrance, which bowed in July, was the first project under Unilever's prestige fragrance unit (1"The Rose Sheet" June 5, 2000, p. 3). From the namesake site, also accessed via a link on Nautica.com, consumers can purchase product from a link to Macys.com as well as receive customized grooming tips and product information. Additional special offers, sampling and promotions will be highlighted on the site in the future