Carson Dark & Lovely Addresses African-American Hair Care Naturally
This article was originally published in The Rose Sheet
Executive Summary
Dark & Lovely Naturally will be positioned to African-American women who wear their hair in natural styles, Carson said. The six-SKU hair care grooming and styling line will bow in mass retail outlets in September following its debut at the National Association of Chain Drug Stores Marketplace convention June 25-28.
You may also be interested in...
Soft Sheen Styling Extension Reflects Stepped-Up R&D Efforts By L'Oreal
Soft Sheen Breakthru Heat Strengthening Styling Creme is expected to generate 25%-30% of brand sales in the first year following its January debut, the L'Oreal division stated.
Soft Sheen Styling Extension Reflects Stepped-Up R&D Efforts By L'Oreal
Soft Sheen Breakthru Heat Strengthening Styling Creme is expected to generate 25%-30% of brand sales in the first year following its January debut, the L'Oreal division stated.
Soft Sheen Karizma Creme Colour Backed By $5 Mil. Ad Spend
Soft Sheen's Karizma Creme Colour at-home permanent hair coloring and conditioning system will be supported by "unprecedented" ad support for the ethnic hair care market, the L'Oreal division said. Totaling more than $5 mil., print, radio and TV ads will debut simultaneously with the products in October.