Lamaur bin10se Hair Styling Range Marks Entry Into Teen Market - CEO Pesin
This article was originally published in The Rose Sheet
Executive Summary
Lamaur bin10se hair care, launching in January 2001, will target a much younger, trendier audience than the company's existing Willow Lake and Style ranges, CEO Lawrence Pesin said at the National Chain Drug Stores Marketplace Convention, held June 25-28 in New Orleans.
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Lamaur Licensing Agreements Represent New Growth Channels
Hair care manufacturer Lamaur plans to sign a number of exclusive licensing agreements during the upcoming year to drive business in new, uncharted directions, as the Fridley, Minn. company continues to rebuild a struggling business.
Lamaur Licensing Agreements Represent New Growth Channels
Hair care manufacturer Lamaur plans to sign a number of exclusive licensing agreements during the upcoming year to drive business in new, uncharted directions, as the Fridley, Minn. company continues to rebuild a struggling business.
Lamaur
Lawrence Pesin to chairman and CEO, succeeding acting chief exec Joseph Stiley, who stepped in after Don Hoff passed away in July. Pesin has 30 years of senior management and 16 years of CEO experience in personal care, cosmetics, fragrances and consumer products industries, according to the Willow Lake and Permasoft marketer. Pesin's primary responsibility will be to lead a financial turnaround of the company. In 1998, Lamaur instituted a downsizing plan intended to reduce corporate costs by 30% (1"The Rose Sheet" Jan. 5, 1998, In Brief)