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Schick's Xtreme III Disposable Unisex Razor TV Ads Star Tennis Pro Agassi

This article was originally published in The Rose Sheet

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Executive Summary

Schick Shaving Products signs tennis star Andre Agassi as spokesperson for its new Xtreme III triple-blade disposable razor under a "multi-million" dollar TV advertising campaign for the unisex product.

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Schick Xtreme 3 Targets “Mega-Brand” Status, Adds Triple-Blade Refillable

Schick is introducing its first triple-blade refillable razor and adding two new disposable razors to its portfolio to create an Xtreme 3 "mega-brand," Brand Manager Amy Waananen said

Schick Xtreme 3 Targets “Mega-Brand” Status, Adds Triple-Blade Refillable

Schick is introducing its first triple-blade refillable razor and adding two new disposable razors to its portfolio to create an Xtreme 3 "mega-brand," Brand Manager Amy Waananen said

Schick Serves Up Premiere Global Ad Campaign Starring Agassi

A new ad campaign for Schick Xtreme III triple blade disposable razor will be Schick's foray into global advertising and may act as a fulcrum to penetrate new international markets, Schick VP-Global Group Doug Curry said.

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