EZface.com "Virtual Mirror" Extends Site Visitor Time Up To Two Hours
This article was originally published in The Rose Sheet
Executive Summary
EZface.com's virtual visualization technology will extend the length of time consumers spend on a cosmetic retailer's or manufacturer's Web site to between one-half hour and two hours, CEO Gary Savage said.
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L'Oreal
Interactive Online Makeover Tool, developed by Ezface.com, will enable L'Oreal customers to apply cosmetics on photograph of their face through several L'Oreal brand sites in August, L'Oreal says. Users who send a digital photo to participating brand sites can retrieve photo and test makeup online with password. Consumer testing of EZ Face technology found it improves consumer education, strengthens brand loyalty, increases site traffic and stimulates purchases, firm says. Technology debuted for L'Oreal during Cannes film festival in May and is launching with L'Oreal Paris in June. EZ Face can extend amount of time consumers spent on cosmetic manufacturers' sites by between 30 minutes and two hours, EZ Face maintains (1"The Rose Sheet" July 31, 2000, p. 9)
L'Oreal
Interactive Online Makeover Tool, developed by Ezface.com, will enable L'Oreal customers to apply cosmetics on photograph of their face through several L'Oreal brand sites in August, L'Oreal says. Users who send a digital photo to participating brand sites can retrieve photo and test makeup online with password. Consumer testing of EZ Face technology found it improves consumer education, strengthens brand loyalty, increases site traffic and stimulates purchases, firm says. Technology debuted for L'Oreal during Cannes film festival in May and is launching with L'Oreal Paris in June. EZ Face can extend amount of time consumers spent on cosmetic manufacturers' sites by between 30 minutes and two hours, EZ Face maintains (1"The Rose Sheet" July 31, 2000, p. 9)
Revlon Web Site Revamp Emphasizes Marketing, Excludes Commerce
Revlon will unveil its Web site makeover in early 2001 with new technology and marketing tools rather than e-commerce, Senior VP-New Business Development Emily Stone said at the IQPC-sponsored Beauty Online conference in New York City July 18-19.