Guerlain Beautyssime Age-Defying Regimen Reduces Wrinkles By 30%
This article was originally published in The Rose Sheet
Executive Summary
Guerlain's Issima Beautyssime A retinol eight-week skin care treatment diminishes wrinkles by an average of 30%, the prestige firm stated. Guerlain's "most sophisticated" skin care system will debut exclusively in 70 of the firm's 211 doors, including Neiman Marcus and Saks Fifth Avenue, in September.
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Guerlain
Issima Serum Mythic Radiant Youth Secret is the skin's "best defense against the initial signs of aging," the company says. Targeting consumers ages 20-30, the serum smoothes fine lines, while delaying the first signs of aging, Guerlain claims. A unique "nanoemulsion" delivery system "enhances...elasticity and firmness," while a concentration of fatty acids "deeply regenerates and revitalizes." Joining the Issima skin care collection in November, Serum Mythic is the "most advanced anti-aging development ever created by Guerlain." A 1 oz. bottle will retail for $75