Le Feu D'Issey Light Aims To Fire Up Teens At October U.S. Debut
This article was originally published in The Rose Sheet
Executive Summary
Issey Miyake's Le Feu D'Issey Light teen-targeted fragrance and its partner, the original heavier concentration, are expected to generate 30%-40% of the fashion designer's future fragrance sales, the Beaute Prestige International unit said.