Ban
This article was originally published in The Rose Sheet
Executive Summary
Andrew Jergens launching new advertising campaign for the antiperspirant and deodorant brand following completion of its purchase from Chattem Sept. 15. Jergens announced it would acquire the brand in a $160 mil. deal (1"The Rose Sheet" Aug. 28, p. 11). The firm hopes to expand Ban's image beyond its venerable roll-on formula
You may also be interested in...
Andrew Jergens $160 Mil. Ban Acquisition Extends Skin Care Stable
Andrew Jergens will acquire the Ban antiperspirant and deodorant business from Chattem, marking the company's first expansion beyond the moisturizing, cleansing and facial care categories, the firm said Aug. 24.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle