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Shiseido UV White Makes "Bright" Department Store Debut

This article was originally published in The Rose Sheet

Executive Summary

Shiseido UV White skin care and makeup collection enter U.S. department stores in conjunction with the opening of Nordstrom's flagship in Chicago Sept. 22. The 15-SKU line initially will retail exclusively at the Nordstrom store, but later will roll out to a larger, but still limited distribution, the company said.

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