Noode Blends Serious Skin Care With Hip, Trendy Image
This article was originally published in The Rose Sheet
Executive Summary
Noode, an 11-SKU "serious skin care" concept, is housed in playful packaging to target consumers typically attracted to trendy brands like Tony & Tina, Estee Lauder's Stila and LVMH's Urban Decay, but who want more results-oriented products, the company said.