B&BW New Products Comprise 54% Of Sales; Innovation Outpaces Industry
This article was originally published in The Rose Sheet
Executive Summary
Bath & Body Works has generated 54% of sales from products introduced within past 12 months, B&BW President and CEO Beth Pritchard reported at Intimate Brands' annual update meeting in New York City. The results translate into five to 10 times more B&BW innovation than the average for all consumer products, the firm said.