Baronessa Cali
This article was originally published in The Rose Sheet
Executive Summary
Four Cali extensions are added to the olive oil-based line, the New York City company says. Oliva Esfoliante, a smoothing foot scrub to improve circulation, debuts with Oliva Piedi moisturizing foot lotion. Each 6.4 oz. jar retails for $19. Oliva Occhi eye cream contains vitamins A and E, squalene, beta carotene, olive oil extracts, willow bark and cucumber extracts. The eye cream retails for $24. A gift set contains 8.5 oz. body lotion, 8.5 oz. exfoliant and 5.25 oz. soap for $38. Cali also plans to introduce six additional products in early 2001, with two each month beginning in January. The company plans to expand into 1,400 accounts by 2001 (1"The Rose Sheet" May 1, p. 9)
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