Dippity-Do
This article was originally published in The Rose Sheet
Executive Summary
Sport hair styling line represented by spokesperson Denver Broncos quarterback Brian Griese, The White Rain Company says. Dippity-Do Sport has been repackaged, reformulated and repositioned to target "younger" men, the Danbury, Conn. company says. The new alcohol-free formula with pro-vitamin B5 protects and adds body to hair, the company notes. The products, including Ultimate Hold Sport Gel, Ultimate Hold Unscented Sport Gel and Ultimate Hold Sport Spray Gel are available now. Two additional products will be added in January