P&G
This article was originally published in The Rose Sheet
Executive Summary
Wash & Go European hair care brand representing less than 1% of P&G's overall sales, may be divested, firm announces Nov. 8. Although "profitable and highly recognized," the line is no longer a focus of P&G's hair care business, firm says. CEO A.G. Lafley committed to divesting non-core brands when he took the helm July 1 (1"The Rose Sheet" June 12, p. 11). While soliciting bids for the brand, the firm will sell only if it receives an "acceptable" offer, and vows to redeploy Wash & Go employees
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