Revlon
This article was originally published in The Rose Sheet
Executive Summary
Skinlights ad campaign and promotions to be designed by Kirshenbaum Bond & Partners (New York City), Revlon announces Nov. 3. The campaign will be the agency's first creative effort for Revlon and will capture the "broad appeal and playful spirit" of the new brand. Skinlights Face Illuminators, bowing in early 2001, are expected to create an entirely new skin brightening foundation category at mass, according to CEO Jeffrey Nugent (1"The Rose Sheet" Oct. 9, p. 3). Ultima II "fresh" ad campaign also will break in 2001 and will be designed by New York City-based Laspata/DeCaro
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Supermodel Cindy Crawford's contract will not be renewed, as the company will "begin a transition to new images to represent the new Revlon," firm announces Nov. 29. Crawford promoted the Revlon brand for 11 years, but the company now is developing a "fresh" advertising approach. Crawford's image will continue to be used during the transition, which will take about a year, according to President and CEO Jeffrey Nugent. Revlon recently awarded its Skinlights ad campaign to Kirshenbaum Bond & Partners (New York City), and its Ultima II account will be designed by Laspata/DeCaro (New York City) (1"The Rose Sheet" Nov. 13, In Brief)
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