Lanvin Breathes Oxygene Into First Women's Fragrance In 73 Years
This article was originally published in The Rose Sheet
Executive Summary
Lanvin's new Oxygene scent is the Parisian fashion house's first women's offering since Jeanne Lanvin created Arpege in 1927.
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L'Oreal
Lanvin introduces three gifts for the holidays featuring Oxygene fragrance. First set is 1.7 oz. edp spray, 3.4 oz. Perfumed Body Lotion and 3.4 oz. Perfumed Shower Gel for $57.50; second set combines 2.5 oz. edp spray and 6.7 oz. Perfumed Body Lotion for $67.50; and third is customized gift selection housed in package mimicking fragrance bottle and priced accordingly. Oxygene fragrance launched in 18,000 U.S. doors in March (1"The Rose Sheet" Nov. 20, 2000, p. 4). Additional gift selections are designed for Noa and Anais Anais by Cacharel, Mon Parfum by Paloma Picasso, Drakkar Noir by Guy Laroche and Lanvin L'Homme, European Designer Fragrances division says
L'Oreal
Lanvin introduces three gifts for the holidays featuring Oxygene fragrance. First set is 1.7 oz. edp spray, 3.4 oz. Perfumed Body Lotion and 3.4 oz. Perfumed Shower Gel for $57.50; second set combines 2.5 oz. edp spray and 6.7 oz. Perfumed Body Lotion for $67.50; and third is customized gift selection housed in package mimicking fragrance bottle and priced accordingly. Oxygene fragrance launched in 18,000 U.S. doors in March (1"The Rose Sheet" Nov. 20, 2000, p. 4). Additional gift selections are designed for Noa and Anais Anais by Cacharel, Mon Parfum by Paloma Picasso, Drakkar Noir by Guy Laroche and Lanvin L'Homme, European Designer Fragrances division says
L'Oreal
Divestiture of Parisian fashion house Lanvin to private investor group will include fragrance business following transitional period, which could last up to a year, L'Oreal announces July 12. Investors, including Bio-Merieux-Pierre Fabre group and Marcel Dassault industrial group, formed holding company Harmonie to purchase Lanvin. L'Oreal, which has owned Lanvin since 1996, has decided to sell the brand to focus on core businesses, firm says. Lanvin fragrances generated sales of $22.4 mil. ([Euro]1=$.86) in 2000, but represented only .2% of L'Oreal total sales. In March, fashion house launched Oxygene, its first women's fragrance in 73 years (1"The Rose Sheet" Nov. 20, 2000, p. 4). L'Oreal reported first half sales of $6 bil., up 7.8% from prior year on like-for-like basis