Beautymerchant To Target Older, Rural, Ethnic Women Following Online Study
This article was originally published in The Rose Sheet
Executive Summary
Beautymerchant.com will change its target demographic after completing a study Nov. 22 which revealed the most targeted beauty e-tail customer - urban women ages 24-40 - represent less than 40% of online buyers, the Fort Lauderdale, Fla. discount e-tailer said.
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