Donna Karan Cashmere Mist Bath & Body To Generate 30% Of Brand Sales
This article was originally published in The Rose Sheet
Executive Summary
Donna Karan Cosmetics is positioning Cashmere Mist women's fragrance as a complete "bath and body system" in a strategy to make it the number one selling bath and body brand at department store fragrance counters, the Estee Lauder company said.
You may also be interested in...
DKNY Fragrance Duo Highlighted By Brand's Premiere TV Ad Campaign
Donna Karan Cosmetics Cashmere Mist women's fragrance is the brand's "sleeping giant" with a 30% annual growth rate since its 1994 debut, Donna Karan Cosmetics General Manager and Senior VP-Director of Cosmetics Jane Hertzmark said.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle