Christian Lacroix Spring Scent First Fragrance Line Extension
This article was originally published in The Rose Sheet
Executive Summary
Parfums Boucheron U.S.A. will introduce Christian Lacroix Eau Floral, a "uniquely feminine floral" edt, exclusively at Saks Fifth Avenue in February. The first extension of the original Christian Lacroix fragrance, the seasonal scent will debut in 63 Saks doors nationwide, the distributor said.
You may also be interested in...
Marketing In Brief
Cover Girl Outlast: Shimmers Shade Enhancing Topcoat, bowing in September, is designed to be worn on top of Outlast All-Day Lipcolors, P&G says. Available in six shades including Amethyst, Copper and Crystal, limited edition item will retail for $4.75. Introduction of moisturizing product, which has potential to become permanent item, will follow July debut of sister brand Max Factor's Lipfinity Shimmer Finish Moisturizing Top Coat (1"The Rose Sheet" March 11, 2002, p. 6). Long-lasting lip color category, which includes Cover Girl, Max Factor and L'Oréal brands, will heat up with fall debut of Revlon ColorStay Overtime lip color (2"The Rose Sheet" May 13, 2002, p. 4)...
Marketing In Brief
Cover Girl Outlast: Shimmers Shade Enhancing Topcoat, bowing in September, is designed to be worn on top of Outlast All-Day Lipcolors, P&G says. Available in six shades including Amethyst, Copper and Crystal, limited edition item will retail for $4.75. Introduction of moisturizing product, which has potential to become permanent item, will follow July debut of sister brand Max Factor's Lipfinity Shimmer Finish Moisturizing Top Coat (1"The Rose Sheet" March 11, 2002, p. 6). Long-lasting lip color category, which includes Cover Girl, Max Factor and L'Oréal brands, will heat up with fall debut of Revlon ColorStay Overtime lip color (2"The Rose Sheet" May 13, 2002, p. 4)...
Inter Parfums Distribution Gains Expected To Boost First Quarter Sales 25%
Inter Parfums first quarter sales are expected to jump more than 25% to $28 mil.-$29 mil. and net earnings for the period are projected to increase more than 25% to $1.8 mil., Chairman and CEO Jean Madar said during a presentation to analysts March 7.