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Estee Lauder Hair Care Sales Up 44%; Expected To Become $1 Bil. Business

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder's hair care sales jumped 44% to $43 mil. in the fiscal second quarter (ended Dec. 31) fueled by the expansion of Aveda salons, distribution refinements and the performance of signature Aveda products, CEO Fred Langhammer told analysts during a Jan. 30 conference call.

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BeneFit: Maybe Baby eau de toilette debuts this fall as brand's first fragrance, LVMH division says. "Sparkling floral" scent comprises top notes of apricot and white ginger and middle notes of fresh water blossoms of cyclamen, lychee and bergamot. Drydown features white musk, Himalayan poppy and warm peach accords. Fragrance will be available in September in department stores including Bloomingdale's, Macy's and Sephora and will retail for $46 for 3.4 oz...

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BeneFit: Maybe Baby eau de toilette debuts this fall as brand's first fragrance, LVMH division says. "Sparkling floral" scent comprises top notes of apricot and white ginger and middle notes of fresh water blossoms of cyclamen, lychee and bergamot. Drydown features white musk, Himalayan poppy and warm peach accords. Fragrance will be available in September in department stores including Bloomingdale's, Macy's and Sephora and will retail for $46 for 3.4 oz...

Aveda Sales Up 43% As Estee Lauder Hones Salon Distribution

Estee Lauder's Aveda sales increased 43% to $29.8 mil. in the fiscal second quarter "attributed to the refinements in the Aveda salon distribution," CEO Fred Langhammer told analysts during a Jan. 27 conference call.

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