Neutrogena Visibly Firm Takes Elemental Approach With Active Copper
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena Visibly Firm Night and Eye creams employ the nutrient copper to restore skin firmness and regain measurably smooth, buoyant skin, the Johnson & Johnson division said at a press event in New York City Feb. 20.
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Marketing In Brief
Neutrogena: Visibly Firm skin care extended with Face Lotion SPF 20 and Body Lotion, which contain brand's Active Copper technology, Johnson & Johnson division says. Formulated with broad spectrum UVA/UVB sunscreen protection, Face Lotion "helps restore skin's firmness" and elasticity for noticeable results after one week of daily use, Neutrogena claims. Applied twice a day, Body Lotion provides "more toned, resilient" skin with improved texture in two weeks, firm says. Bowing now, 1.7 oz. face and 8.5 oz. body items retail for $19 and $9.99, respectively. Visibly Firm debuted last year and comprises six items including eye treatment products and makeup (1"The Rose Sheet" Feb. 26, 2001, p. 4)...
Marketing In Brief
Neutrogena: Visibly Firm skin care extended with Face Lotion SPF 20 and Body Lotion, which contain brand's Active Copper technology, Johnson & Johnson division says. Formulated with broad spectrum UVA/UVB sunscreen protection, Face Lotion "helps restore skin's firmness" and elasticity for noticeable results after one week of daily use, Neutrogena claims. Applied twice a day, Body Lotion provides "more toned, resilient" skin with improved texture in two weeks, firm says. Bowing now, 1.7 oz. face and 8.5 oz. body items retail for $19 and $9.99, respectively. Visibly Firm debuted last year and comprises six items including eye treatment products and makeup (1"The Rose Sheet" Feb. 26, 2001, p. 4)...
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