Head & Shoulders Extended With Conditioners, Shampoos Reformulated
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's overhaul of its Head & Shoulders brand includes reformulating the line's seven shampoos and adding separate conditioners that also contain the active ingredient zinc pyrithione. The new line, the brand's most extensive reinvention to date, will be reintroduced in August.
You may also be interested in...
P&G New Year’s Resolution Includes Restaging Daily Renewal, Infusium 23
Procter & Gamble will continue to overhaul the brands it acquired under the Clairol umbrella with the relaunch of Daily Renewal and Infusium 23, according to P&G Global Personal Beauty Care President Susan Arnold. The company is planning to restage the brands early next year, she added
P&G New Year’s Resolution Includes Restaging Daily Renewal, Infusium 23
Procter & Gamble will continue to overhaul the brands it acquired under the Clairol umbrella with the relaunch of Daily Renewal and Infusium 23, according to P&G Global Personal Beauty Care President Susan Arnold. The company is planning to restage the brands early next year, she added
Pert, Suave Vie For Number Two Position In Shampoo Category
Boosted by its spring 2000 revamp, Procter & Gamble's Pert shampoo continued to gain ground in the sluggish shampoo category during the 52 weeks ended Aug. 12, with retail sales of $90.6 mil. and a 5.1% dollar share in food, drug and mass outlets, according to data from Chicago-based Information Resources, Inc.