Sephora Kiosks To Bridge Online, In-Store Shopping Experiences
This article was originally published in The Rose Sheet
Executive Summary
Sephora plans to install two different interactive customer service kiosks in its open-sell beauty stores by the end of the year to encourage shoppers to visit the company's namesake site, Sephora.com President and CEO Jim Wiggett said at the IQPC Beauty Online Conference in San Francisco March 26-27.
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Sephora.com
Jim Wiggett named president and CEO as parent company LVMH integrates Sephora's Americas/Asia Pacific retail stores and e-tail structures, LVMH states Sept. 8. Wiggett, currently LVMH's selective distribution group exec VP, succeeds Jim Kenney, who will head sephora.com's international expansion. Wiggett reports to Sephora Americas/Asia Pacific President and CEO David Suliteanu. Under the restructuring, LVMH will integrate operations, technology and merchandizing programs between Sephora and sephora.com. The company also is exploring similar opportunities between sephora.com and LVMH's eluxury online unit