Garnier Lumia Hair Color Launch Is Catalyst To Build $1 Bil. U.S. Business
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal is projecting the Garnier brand will become a $1 bil. U.S. business within three to five years, fueled by significant hair color entries such as the 1999 debut of Nutrisse and the upcoming launch of Lumia, Maybelline Deputy General Manager Karen Fondu said.
You may also be interested in...
Pert, Suave Vie For Number Two Position In Shampoo Category
Boosted by its spring 2000 revamp, Procter & Gamble's Pert shampoo continued to gain ground in the sluggish shampoo category during the 52 weeks ended Aug. 12, with retail sales of $90.6 mil. and a 5.1% dollar share in food, drug and mass outlets, according to data from Chicago-based Information Resources, Inc.
Pert, Suave Vie For Number Two Position In Shampoo Category
Boosted by its spring 2000 revamp, Procter & Gamble's Pert shampoo continued to gain ground in the sluggish shampoo category during the 52 weeks ended Aug. 12, with retail sales of $90.6 mil. and a 5.1% dollar share in food, drug and mass outlets, according to data from Chicago-based Information Resources, Inc.
Lumia Spokesmodel Holmes' "Refreshing" Appeal To Attract Young Women
Garnier has recruited actress Katie Holmes as spokesmodel for its Lumia Brightening Color Creme line in an effort to attract young women ages 18-34, L'Oreal's Parisian subsidiary said.