Parlux Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Licensing agreement with Jockey will lead to major fragrance launch in fall 2001, Ft. Lauderdale, Fla. distributor and manufacturer says after signing agreement with intimate apparel company. Fragrance, targeted to consumers with "health- and fitness-oriented lifestyle," will be sold in department and specialty store doors as well as Jockey's proprietary stores, company maintains. Additional fragrances will follow. Parlux Fragrances holds license to manufacture and distribute Perry Ellis, Fred Hayman Beverly Hills and Ocean Pacific