Revlon High Dimension Hair Color To Be Supported By TV, Print Ads
This article was originally published in The Rose Sheet
Executive Summary
Revlon High Dimension hair color line, debuting in August, will be supported by a TV and print ad campaign developed by Kirshenbaum Bond & Partners (New York City), Revlon said. Ads will break in late summer.
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Marketing In Brief
MAC: Sheertone Blush, debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick, which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively...
Marketing In Brief
MAC: Sheertone Blush, debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick, which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively...
Marketing In Brief
Revlon hair care: High Dimension Bleach Blonde Lightening Kit contains patented Liquid Crystal Lightening System that enables formula to work within 10-30 minutes, firm claims. Product also contains wheat amino acids, coconut oil and collagen to condition and protect the hair shaft as it lightens. Available in mass outlets and drug stores beginning in July, kit will retail for $9.99. High Dimension hair color debuted in 24 shades in August (1"The Rose Sheet" May 7, 2001, p. 4)...