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Tommy Hilfiger Ts Off With $10 Mil. Ad Budget

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Estee Lauder will dedicate a $10 mil. ad budget to support the October launch of T for Him, the newest men's fragrance in the Tommy Hilfiger franchise.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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