D&G Light Blue Fragrance Launch Backed By 10 Mil. Samples, Ads
This article was originally published in The Rose Sheet
Executive Summary
Dolce & Gabbana's Light Blue women's scent, launching exclusively in Saks Fifth Avenue doors in July, will be supported with more than 10 mil. samples, window displays and a print ad campaign, U.S. distributor Fragrances Exclusive said.