Bath & Body Works
This article was originally published in The Rose Sheet
Executive Summary
Pure Waters bath and body line debuts in July as company's fifth core fragrance collection. Line of shower gels, moisturizers, body splashes and salt scrubs will be available in three scents - Crystal Blue Waters, Sparkling Mountain Springs and Fresh Waterfall Mist. Pure Waters joins Luscious Fruits, Beautiful Florals, Warm Comforts and Fresh Botanicals in 1,400 B&BW stores nationwide, Intimate Brands says. Launch will be supported with direct-mail campaign offering free Pure Waters body lotion with $25 purchase. Line is one of two B&BW introductions for spring/summer expected to annualize more than $50 mil. (1"The Rose Sheet" May 28, p. 8)
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