Phat Farm Fashion Label Hip-Hops Into Fragrance With Premium
This article was originally published in The Rose Sheet
Executive Summary
Hip-hop entrepreneur Russell Simmons is launching his first men's fragrance, Premium, under the Phat Farm fashion label in September, to target cross-cultural consumers ages 16-36, the company said.
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Inter Parfums
Licensing agreement signed with urban apparel firm FUBU for men's and women's fragrances, the company announces June 29. The line is projected to launch by late 2001 and will "complement" the lifestyle image of the FUBU collections, Inter Parfums says. The company also licenses Burberry, S.T. Dupont and Paul Smith fragrances