Crest Whitestrips Contribute To 16.5% Jump In P&G Healthcare Sales
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's Crest Whitestrips helped fuel a 16.5% sales increase in the company's healthcare segment, which generated revenues of $1.12 bil. in the company's fourth quarter, ended June 30.
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Marketing In Brief
P&G/Wrigley gum ads: Orbit White gum supported with ads breaking this month, Wm. Wrigley Jr. Company says. Gum, which began shipping in the fourth quarter under a partnership between Procter &Gamble and Wrigley, contains Crest's Dual Action Whitening technology, which is advertised on packaging. Product comes in spearmint and peppermint flavors. Wrigley manufactures and markets the gum, while P&G is helping expand distribution from checkout aisles to the dental care sections of stores. P&G announced partnership in August (1"The Rose Sheet" Aug. 13, 2001, p. 8)...
Marketing In Brief
P&G/Wrigley gum ads: Orbit White gum supported with ads breaking this month, Wm. Wrigley Jr. Company says. Gum, which began shipping in the fourth quarter under a partnership between Procter &Gamble and Wrigley, contains Crest's Dual Action Whitening technology, which is advertised on packaging. Product comes in spearmint and peppermint flavors. Wrigley manufactures and markets the gum, while P&G is helping expand distribution from checkout aisles to the dental care sections of stores. P&G announced partnership in August (1"The Rose Sheet" Aug. 13, 2001, p. 8)...
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