Sea & Ski Line Reformulated With Astaxanthin For Enhanced Anti-Aging
This article was originally published in The Rose Sheet
Executive Summary
Faulding Consumer is relaunching the nearly 50-year-old Sea & Ski suncare line this spring with new formulas including the antioxidant astaxanthin for added anti-aging benefits.
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Sea & Ski signs spokesperson
Faulding Consumer enlists tennis star Chris Evert to promote relaunch of 50-year-old suncare brand this spring. Evert will promote the 27-SKU line with media appearances and taped video footage, giving tennis lessons at the Evert Academy in Boca Raton, Florida, firm says. Targeting mothers and children, campaign will break in late spring, according to Faulding. Sea & Ski is expected to generate $5 mil.-$7 mil. in its first year (11"The Rose Sheet" Oct. 22, 2001, p. 9)...