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Henkel North American Cosmetics Business Restructuring Planned

This article was originally published in The Rose Sheet

Executive Summary

Henkel's North American cosmetics and toiletries business will undergo a restructuring aimed at substantial cost reductions, the company noted in a Nov. 12 presentation to analysts. The business includes California-based Schwarzkopf & Dep and the Canadian Schwarzkopf Professional salon supplier

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Henkel

German consumer goods company plans to implement €400 mil. restructuring program between 2004-2006. Effort, which comes on top of restructuring already planned for 2004, is expected to yield savings of €125 mil. per year starting in 2007, Henkel announces. Program will aim to reorganize production sites, streamline administrative departments and accelerate recent acquisitions, with a primary focus on Europe and North America. Program will result in the loss of 3,000 jobs worldwide by 2006, Henkel adds. The company implemented another restructuring initiative in 2001 (1"The Rose Sheet" Nov. 19, 2001, p. 11)...

Henkel

German consumer goods company plans to implement €400 mil. restructuring program between 2004-2006. Effort, which comes on top of restructuring already planned for 2004, is expected to yield savings of €125 mil. per year starting in 2007, Henkel announces. Program will aim to reorganize production sites, streamline administrative departments and accelerate recent acquisitions, with a primary focus on Europe and North America. Program will result in the loss of 3,000 jobs worldwide by 2006, Henkel adds. The company implemented another restructuring initiative in 2001 (1"The Rose Sheet" Nov. 19, 2001, p. 11)...

Henkel repositioning

Consumer products company changes corporate slogan to "Henkel - A brand like a friend" to emphasize new focus on brands & technologies rather than on specialty chemicals, firm says. Henkel's former slogan, "Specialists in applied chemistry," no longer represents corporate direction of the firm, Henkel says, since divesting Cognis chemical business to a group of investors in November (11"The Rose Sheet" Nov. 19, 2001, p. 11). Henkel's North American cosmetics and toiletries business, which includes Dep and L.A. Looks, accounts for 8% of the company's $1 bil. North American sales...

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