Max Factor Permanent Color Technology Transferred To Foundation, Mascara
This article was originally published in The Rose Sheet
Executive Summary
Max Factor is looking to establish a long-wearing color cosmetics franchise with the early 2002 introduction of semi-permanent Facefinity foundation and Lashfinity mascara, the Procter & Gamble division said
You may also be interested in...
Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression
Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression
Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
P&G Will Top Max Factor Lipfinity With Shimmer Finish
Procter & Gamble is extending its Max Factor Lipfinity franchise with the introduction of Shimmer Finish Moisturizing Top Coat, a gloss developed for use in combination with the Lipfinity semi-permanent lipstick, Global Cosmetics Marketing Manager Anne Martin said in an interview at the CTFA annual meeting