Lip Balm, Hand & Body Lotion Sales Gains After Sept. 11 Counter Trend
This article was originally published in The Rose Sheet
Executive Summary
Lip balm and hand and body lotion retail sales increased 40.5% and 6.4%, respectively, in a comparison of the two months before and after the Sept. 11 terrorist attacks on the U.S., according to data from Chicago-based Information Resources, Inc
You may also be interested in...
Lubriderm
Skin Renewal is first non-irritating, age-defying face and body regimen containing poly hydroxy acids in mass market, Pfizer division claims. Marking Lubriderm's foray into anti-aging, six-SKU collection of lotions and creams "protects and corrects the skin while revealing healthy, younger-looking skin," firm says. PHA is proprietary sugar acid that naturally occurs in skin and offers substitute for alpha hydroxy acid and retinoid ingredients, firm says. Bowing now, products will be supported in October with "multi-million" dollar print and TV ads. Promotional support includes on-counter facial testers, extensive in-store and direct-mail sampling and "strong" couponing efforts. Products will cost $7.44-$10.99
Vaseline Intensive Care Renew & Protect Supported With TV, Print Ads
Unilever's Vaseline Intensive Care Renew & Protect Moisturizing Lotion is being supported by TV ads that broke in mid-May and print ads appearing in June magazines. The firm began a sampling effort in April.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program